Improving outreach to Latino residents

Like many parts of the US, Lane County, Oregon is seeing tremendous growth in its Latino population. Unwilling just to say “this is a traditionally difficult population to engage,”  the Latino Participatory Research Project is looking at ways to reach out to the Latino community to build lasting relationships for public engagement: 

The Latino Participatory Research Project, led by University of Oregon Professor Gerardo Sandoval in partnership with Sightline Institute, was completed in the Spring of 2013. The project developed best practices and test outreach strategies to reach the Latino community and identified economic and social indicators of importance to the Latino community through outreach and participation with the Latino community. The project utilized a wide range of methods including individual interviews with Latino leaders and immigrants, small focus groups, and two interactive community planning workshops that engaged almost 100 people. Two local community-based organizations that serve the Latino Community, Huerto de la Familia and Downtown Languages, helped organize and recruit participants for the community workshops. Unique and valuable resources developed during the project below are linked below, and should be used for all efforts to connect with and better understand this unique community in Lane County. 

You can read more and find links to the studies, reports, suggestions, and resources of the Latino Participatory Research Project here

One Response to Improving outreach to Latino residents

  1. Pingback: NCDD Community News » Insights from the Latino Participatory Research Project

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