Looking for better ways to engage the community? According to Daniela Gerson, a community engagement editor of the Los Angeles Times and Tow Center Research Fellow, “prioritizing digital engagements at the beginning of the process” is key. In her innovation article published on poynter.org, Daniela recounts what she learned from a day of “nonstop reporting and outreach”. In the article she Identifies these 4 Tips for engaging your community:
- Start immediately
- Build networks and use them when news breaks
- Acknowledge your audience’s participation
- Use each crowdsourcing venture as a learning experience
Daniela’s tips can be applied across the civic engagement spectrum, and not just limited to reporting. Her lessons learned is a testament of how to better engage community members:
The simple act of asking readers to contribute via digital platforms extended the reach and depth of our coverage beyond what our reporting team could have done in the field or phone.
Contributor: Brian Stewart, Pepperdine School of Public Policy, MPP Candidate ’17