Choosing your tools of engagement

While there can be problems with viewing government as a business, but there are also lessons government can learn from business.  One of these is the importance of using the right tools to communicate, engage, and analyze your customer base. In an article posted on, Wim Stoop provides readers with advice on finding the right tool for analyzing communities, and provides insights on the following tools: Individual Insights, Community Manager Measures, ROI Input, and Sentimental Value.

“Your various audiences have varying expectations and needs for your community insights. The same community should be looked at through different lenses using different “tools” because no single tool does it all. A solid measurement strategy, coupled with useful reports, database analytics and rich APIs for data export, is the best way map your evidence to key measurement areas. With these tools, you have the information at your fingertips to truly measure community health and adoption, perceived value and ultimately, business value.”

To read more click here.

Contributor: Brian Stewart, Pepperdine School of Public Policy, MPP Candidate ’17. 


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